Cafe White Eye
An artisan café brand rooted in warmth, craft, and character.
An artisan café brand rooted in warmth, craft, and character.
Cafe White Eye is a brand identity project for an artisan café that celebrates the ritual of coffee — the warmth of a cup in hand, the richness of freshly roasted beans, and the quiet joy of a perfectly crafted space. The brand needed to feel handcrafted, warm, and inviting — like the café itself.
The result is a cohesive visual system built around an eye motif — symbolizing observation, presence, and the art of noticing the details. From logo variations to color palette and typography, every element conveys craft and character.
The visual identity draws from the earthy warmth of coffee culture — rich copper tones paired with soft serenade cream create a palette that feels both premium and approachable. The eye motif ties everything together, symbolizing the art of observation and the care that goes into every cup.
Elegant Solig serifs meet clean Franklin Gothic Book sans-serifs — combining artisan character with modern readability across all brand touchpoints.
A versatile collection of logo marks — primary, secondary, icon, and badge formats — all built around the distinctive eye motif.
A Copper-Serenade duo palette with Solig (serif) and Franklin Gothic Book (sans-serif) typography for artisan elegance.
A carefully curated visual direction — fresh-roasted beans, artisan pastries, latte art, and warm earthy textures.
